
Free Masterclass
The 3 biggest mistakes that I see VA's making and how to avoid them to you can be fully booked and signing clients with ease!
✔ The real reason your VA business isn’t booking out yet
✔ How to create offers that clients say yes to
✔ The simple pathway to consistent income in school hours

Free Masterclass
The 3 biggest mistakes that I see VA's making and how to avoid them to you can be fully booked and signing clients with ease!
Inside this masterclass you will learn:
✔ The real reason your VA business isn’t booking out yet
✔ How to create offers that clients say yes to
✔ The simple pathway to consistent income in school hours

You need clarity on how to sign clients and set your rates
You need confidence in knowing which services to offer your dream clients
You need a clear pathway that actually works so you can become fully booked!
That is exactly what I share in this powerful masterclass:
My proven system for helping women launch and grow their VA business so they can be fully booked with aligned clients in a way that works in school hours, without burnout, confusion or endless hustling.

My proven VA
success methodology
The exact framework I teach inside my
5-month group program, The Start-Up Lab V2, to help VAs launch or scale with confidence.

What “fully booked”
really looks like
So you can stop comparing yourself to everyone else online, and decide what fully booked really looks like to you!

The 3 essentials
every VA must know
To land consistent, aligned clients: these are the game-changers that move you from feeling stuck to fully booked... on your terms!

How to access
The Start-Up & Scale Lab
Exclusive details for the Start-Up & Scale Lab Group Coaching Program and what this looks like.

My proven VA
success methodology
The exact framework I teach inside my 5-month group program, The Start-Up Lab V2, to help VAs launch or scale with confidence.

What “fully booked”
really looks like
So you can stop comparing yourself to everyone else online, and decide what fully booked really looks like to you!

The 3 essentials
every VA must know
To land consistent, aligned clients: these are the game-changers that move you from feeling stuck to fully booked... on your terms!

How to access
The Start-Up & Scale Lab
Exclusive details for the Start-Up & Scale Lab Group Coaching Program and what this looks like.
I started out my career working for Coca-Cola in Western Australia, where I built skills in sales, customer service, and CRM management, foundations that would later shape the way I run my own businesses.
Since launching as a VA, I’ve:
Won multiple business awards
Co-authored a published book
Worked with high-profile Australian TV personalities
Consistently grown my business year on year by a minimum of 40%
Scaled to six figures while working school hours
Today, I run two thriving businesses, coach ambitious women to do the same, and continue to prove what’s possible when you back yourself.
If I can do it from my kitchen table, so can you.


Unicorns burn out fast.
Offering everything doesn’t make you valuable, it makes you replaceable.
When your services are scattered, scaling becomes impossible.
Deep down, you know: generalists get overlooked. Experts get booked.
And let’s be honest, offering the services you think people want, or copying what you’ve seen other VAs list online, isn’t the thing that will build you a sustainable, profitable, and scalable VA business.

My proven VA
success methodology
The exact framework I teach inside my
5-month group program, The Start-Up Lab V2, to help VAs launch or scale with confidence.

What “fully booked”
really looks like
So you can stop comparing yourself to everyone else online, and decide what fully booked really looks like to you!

The 3 essentials
every VA must know
To land consistent, aligned clients: these are the game-changers that move you from feeling stuck to fully booked... on your terms!

How to access
The Start-Up & Scale Lab
Exclusive details for the Start-Up & Scale Lab Group Coaching Program and what this looks like.
I started out my career working for Coca-Cola in Western Australia, where I built skills in sales, customer service, and CRM management, foundations that would later shape the way I run my own businesses.
Since launching as a VA, I’ve:
Won multiple business awards
Co-authored a published book
Worked with high-profile Australian TV personalities
Consistently grown my business year on year by a minimum of 40%
Scaled to six figures while working school hours
Today, I run two thriving businesses, coach ambitious women to do the same, and continue to prove what’s possible when you back yourself.
If I can do it from my kitchen table, so can you.
You have a clear service suite and packages that feel aligned.
You are signing clients you love working with.
You are earning consistent income, in school hours, without burnout.
You have a coach in your corner and a group of women on the same journey supporting you every step of the way.
This is not just possible. It is exactly what I help women create every single round of The Start-Up Lab.
You have a clear service suite and packages that feel aligned.
You are signing clients you love working with.
You are earning consistent income, in school hours, without burnout.
You have a coach in your corner and a group of women on the same journey supporting you every step of the way.
This is not just possible. It is exactly what I help women create every single round of The Start-Up & Scale Lab.
You have a clear service suite and packages that feel aligned.
You are signing clients you love working with.
You are earning consistent income, in school hours, without burnout.
You have a coach in your corner and a group of women on the same journey supporting you every step of the way.
This is not just possible. It is exactly what I help women create every single round of The Start-Up Lab.
Why “unicorn” VAs get
overlooked (and underpaid)
Understand why clients ask for a “do-it-all” unicorn, and why being everything to everyone isn’t the best way to grow, so you can position yourself as the expert clients are willing to pay more for.
Red flags to watch out for
Learn the warning signs in offers and clients that lead to burnout and low-ball rates, so you can protect your energy and only work with clients who truly value you.
How to create an offer
suite you’re obsessed with
Discover how to take the services you love and bundle them into clear, profitable packages, so you can wake up excited to work every day and attract aligned clients who energise you.
Workbook reflection
& live discussion
We’ll review your pre-workbook together and map your services into a streamlined offer suite, so you leave the session with a clear plan you can use immediately.
Live Q&A Session
Just by showing up live to the masterclass, you’ll go into the draw to win a

Why is this such a powerful opportunity?
Because in this session, we’ll take a deep dive into your business, your goals, and what’s currently holding you back. You’ll walk away with personalised, strategic advice that’s aligned with YOU and not generic fluff. Whether you're trying to refine your services, figure out where your dream clients are, or build systems that save you time. I’ll help you map out your next steps with clarity and confidence.
It’s the kind of session that can shortcut months of trial-and-error.
This is your chance to fast-track your success and finally get out of your own head and into real action.
You don’t want to miss it!

© 2025 Sinead Brace. All rights reserved.

© 2025 Sinead Brace. All rights reserved.