You’re not lazy.
You’re not unmotivated.
You’re just stuck in the wrong business model.
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Maybe you’re:
- Trying to start something but don’t know where to begin
- Stuck in a “new 9–5” that looks flexible on paper but feels anything but
- Running a wildly successful brand—but buried in backend chaos
Sound familiar?
You’re not alone and I’ve designed 3 paths to help you break free.
I support women to build thriving virtual businesses from scratch or restructure the ones that no longer serve them.
Whether you're dreaming, scaling, or ready to hand it over, you’ll find your path here.
Do you dream of creating more time freedom and flexibility in your life?
CHOOSE YOUR PATH
The Start-Up Lab
Group Coaching to Launch Your Virtual Business
For the woman who's ready to ditch the juggle and do business her way.
Build something sustainable, strategic and soul-aligned.
The Expansion Lab
1:1 Coaching to Refine, Raise Rates & Reclaim Time
You’ve built something but you’ve lost yourself in the process.
Let’s redesign your business so it works for you (not the other way around).
OBM Support
Done-for-You Operations for Industry Leaders
You’re the visionary. I’m the integrator.
I run the backend of some of Australia’s most influential people so you can focus on what you do best.
Meet Sinead
Hi there!
I’m Sinead, and I’m passionate about helping mums and ambitious women like you create thriving virtual businesses that bring flexibility, balance, and financial freedom without sacrificing the things that matter most.
When I started my business, I was a mum juggling everything. My husband worked long hours, often away from home, and I was supporting him in our family business while managing the household and kids. I wanted to contribute financially but I couldn’t face going back to full-time corporate work.
I knew there had to be another way.
Since then, I’ve built a business that supports my family and lights me up. I’ve pivoted, adapted, and thrived, winning multiple business awards, co-authoring a motivational women’s book, and supporting powerhouse clients including TV personalities and influencers.
All while doing the school run, managing our family life, and staying aligned with what matters most.
Now, I want the same for you.
Let’s build a business that gives you the freedom, balance, and fulfilment you’re craving. 💛
As Seen In
TESTIMONIALS
"When I first started my virtual assistant business, Sinead was a great support for me. She generously shared her expertise, teaching me where to look for and find leads, how to craft a professional client proposal, and how to set competitive hourly rates. Beyond the practical skills, she gave me the confidence and encouragement I needed to step out on my own. Sinead’s support was instrumental in those early stages, and I’m incredibly grateful for her guidance and belief in me. Her mentorship gave me the foundation to build a successful business, and I can’t thank her enough!"
Lauren Maile, OBM
"Working with Sinead was the turning point for me starting my business. She answered all my questions with patience and clarity, helped me understand how much to charge, and guided me on how to find the right clients. Sinead didn’t just provide advice, she opened up her network to me which gave me invaluable opportunities to connect with the right people. Her encouragement and expertise gave me the confidence to take the leap, and I’m now running a business I love. I can’t thank her enough for the impact she’s had on my journey!"
Whitney Tyzzer, Sales Extraordinaire
"Then I came across Sinead and everything changed!
After selling a successful e-commerce business, I was ready to repurpose my skills into a new role—one that would allow me to support other small business owners in a more strategic capacity. I soon realised I wasn’t looking for a typical VA role, but rather something closer to an Online Business Manager (OBM) position—becoming a true partner in my clients’ businesses, not just a task-based assistant.
However, as I explored options within Australia to support this transition was limited.
Sinead's professional, insightful guidance has completely restored my faith in the process. In just over 2 months, I’ve gone from having no clear direction to launching a website, defining my service offerings and packaging my skills in a way that truly reflects my value — enabling me to land my first project!"
Annie Allan, E-Commerce OBM
There’s a different way to do business and you don’t have to figure it out alone.
CHOOSE YOUR PATH BELOW AND LET'S BUILD A BUSINESS THAT WORKS FOR YOU:
You could keep doing it all. Burning out. Feeling stuck. Second-guessing every move. But if you want real change, you need real support. Don’t wait for the perfect time. It doesn’t exist.
Ready to Build a Business That Works for You?
Whether you're launching, growing or ready to scale back and hand it over. I can help you build a business that aligns with your goals, lifestyle, and vision for 2025.
Choose Your PathHey Mumma,
I see you, I know you...because I was you!
You’re the mum who’s searching for a better way.
You want to work differently, to be there for your kids, to enjoy more time freedom and flexibility. You dream of attending school events without hesitation, taking time off during the holidays, and living a life that truly works for you.
I know, because I used to be right where you are.
I wanted those same things, and I can tell you with certainty—it’s 100% possible to create.
If you’re ready to explore how, let’s chat.
My inbox is always open for you. xx
