Hi there!
I’m Sinead, and I’m passionate about helping mums and ambitious women like you create thriving virtual businesses that bring flexibility, balance, and financial freedom—without sacrificing the things that matter most.
When I started my business, I was a mum juggling everything. My husband worked long hours, often away from home, and I was supporting him in running our family business while managing the household and kids. I wanted to contribute financially but couldn’t face going back to full-time work in my corporate career. I knew there had to be another way.
Over my years in business, I’ve learned how to pivot, adapt, and thrive. I’ve been nominated for and won multiple business awards, co-authored a motivational women’s book, and supported high-profile clients—including Australian TV personalities and influencers—all while managing a family, juggling the school run, and helping my husband run his business.
Now, I want to help you build a business that works for your life—one that gives you the freedom, balance, and fulfillment you’re craving. 💛
The Virtual Assistant Start-Up Lab
Your step-by-step framework with 1:1 support to launching a virtual business so you can start living the balanced life of your dreams—successfully juggling kids, family, and business!
Step 1: LAUNCH WITH PURPOSE
Step 2: BUILD YOUR FOUNDATIONS
Step 3: CREATE VISIBILITY
Step 4: DELIVER WITH CONFIDENCE
Step 5: EXPAND SUSTAINABLY
Build Your Dream Business
12 Weeks to Freedom and Flexibility
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Over 12 weeks, I’ll guide you step by step through my proven Virtual Business Blueprint—a framework designed to help you create your own successful, purpose-driven virtual business.
You’ll gain access to:
- 3 x 1:1 Coaching Sessions Per Month: Personalised guidance to help you stay on track and take meaningful action toward your goals. (Valued at $2,997)
- Unlimited Voice Support on Voxer: Have me, as your coach, in your back pocket everyday, to ask those burning question when they come up, rather then waiting until our next session together! Â
- Access to My Online Portal: Packed with tools, templates, expert videos, and resources to simplify your journey. These are the tried and tested tools and resources that I used as my business was growing, and still use today! (Valued at over $500)
- Learn from a Leading VA who has been fully booked for years: Learn how to set your rates, find and connect with ideal clients, and build long-term relationships with clients that thrive.
- A Lifestyle-Aligned Plan: Create a business that works for you, giving you the flexibility and balance you deserve.
Through this program, you’ll gain the confidence, clarity, and practical skills to build a meaningful, sustainable business that aligns with your values and empowers you to live the life you truly want.
By the end of this program, you will have a rock-solid foundation for your business, a clear strategy to attract clients, confidence in setting your rates, and the tools to start thriving from day one.
ARE YOU READY? JOIN HERE!TESTIMONIALS
"When I first started my virtual assistant business, Sinead was a great support for me. She generously shared her expertise, teaching me where to look for and find leads, how to craft a professional client proposal, and how to set competitive hourly rates. Beyond the practical skills, she gave me the confidence and encouragement I needed to step out on my own. Sinead’s support was instrumental in those early stages, and I’m incredibly grateful for her guidance and belief in me. Her mentorship gave me the foundation to build a successful business, and I can’t thank her enough!"
Lauren Maile, OBM
"Working with Sinead was the turning point for me starting my business. She answered all my questions with patience and clarity, helped me understand how much to charge, and guided me on how to find the right clients. Sinead didn’t just provide advice, she opened up her network to me which gave me invaluable opportunities to connect with the right people. Her encouragement and expertise gave me the confidence to take the leap, and I’m now running a business I love. I can’t thank her enough for the impact she’s had on my journey!"
Whitney Tyzzer, Sales Extraordinaire
"Then I came across Sinead and everything changed!
After selling a successful e-commerce business, I was ready to repurpose my skills into a new role—one that would allow me to support other small business owners in a more strategic capacity. I soon realised I wasn’t looking for a typical VA role, but rather something closer to an Online Business Manager (OBM) position—becoming a true partner in my clients’ businesses, not just a task-based assistant.
However, as I explored options within Australia to support this transition, I found there weren’t many programs offering the depth I needed. My first experience with another VA institute was incredibly underwhelming— it honestly felt like the equivalent of being trained by ChatGPT.
Sinead's professional, insightful guidance has completely restored my faith in the process. In just over 2 months, I’ve gone from having no clear direction to launching a website, defining my service offerings and packaging my skills in a way that truly reflects my value — enabling me to land my first project!"
Annie Allan, E-Commerce OBM
Free Masterclass: The Top 3 Things You Need To Know To Launch A Successful VA Business!
30th April 2025
Your roadmap to a fully booked virtual business using the skills you already have!
If you’ve been thinking about starting a virtual assistant business but aren’t sure where to begin, this free masterclass will walk you through everything I wish I knew when I launched my own business. You’ll learn how I became fully booked in just four weeks without a website, social media following or fancy systems.
Inside the masterclass, you’ll learn:
- How to start your VA business from scratch with confidence and clarity
- The exact steps I used to land paying clients quickly
- What services are in demand and how to price them
- How to avoid the common mistakes that hold most new VAs back
This is a practical, no-fluff session for women who are ready to take action and build a business that works around their life.
Register now to join live or receive the replay.
Plus you everyone who joins live goes in the draw to win a 1:1 call with me! Valued at $450!
This is an opportunity to get 50 minutes with me, to delve into your business idea, unpack your skills and experience and help start the process of creating your dream business! What gold!
As Seen In
1:1 VIRTUAL ASSISTANT START-UP LAB COACHING PROGRAM
Interested in my Group Coaching Program starting this May?
FIND OUT MORE INFORMATION HEREHey Mumma,
I see you, I know you...because I was you!
You’re the mum who’s searching for a better way.
You want to work differently, to be there for your kids, to enjoy more time freedom and flexibility. You dream of attending school events without hesitation, taking time off during the holidays, and living a life that truly works for you.
I know, because I used to be right where you are.
I wanted those same things, and I can tell you with certainty—it’s 100% possible to create.
If you’re ready to explore how, let’s chat.
My inbox is always open for you. xx
