I’ll teach you how to build a business that fits your life, not the other way around
From Coca-Cola to Celebrity Clients
You don’t need more hustle.
You need a model that supports your lifestyle, your family, and your ambitions, so you can grow without sacrificing what matters most.
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When you're scaling big...
You Need More Than a VA
Your business has outgrown task-chasing and daily firefighting.
You need someone who can:
Lead operations and team management
Oversee launches and delivery
Protect your client experience
And keep everything running when you’re not available
That’s what I do.
I’m the behind-the-scenes operator for powerhouse women across Australia, including television personalities, high-profile coaches, and wellness industry leaders.
One of my clients recently spent four weeks cruising Europe during a live launch. I ran the backend, sold into her programs, managed her VA team, and she came home to record-breaking enrolments.
If you’re ready to scale sustainably without losing your sanity, I’m the woman who makes it happen.
As seen in
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WHO I WORK WITH
I don’t believe in cookie-cutter business advice.
I work with ambitious women at three very different stages of their journey but they all want the same thing: a business that fits their life, not the other way around.
The Aspiring VA
She’s ready to break free from the 9–5 grind. She wants to be more present for herself and her family, design a business around her life, and finally step into meaningful work that brings both freedom and income.
What she needs: clarity, confidence, and a roadmap to launch a VA business that actually works.
the scaling va
She’s already in business but stuck in the grind. Her offers, pricing, and systems aren’t working anymore and she knows she can’t keep undercharging or doing it all alone. She’s ready to reclaim her time, raise her rates, and step fully into her CEO era.
What she needs: strategic refinement, CEO mindset shifts, and the tools to scale profitably without burning out.
THE EXECUTIVE WOMAN
She’s successful, influential, and ready for her next chapter. She’s built a career or name for herself, now she wants to launch her own virtual business with the right strategy, structure, and support. She’s not here to play small; she’s here to create impact and freedom on her terms.
What she needs: bespoke coaching, high-level guidance, and the confidence to translate her skills into a powerful new business.
CHOOSE YOUR PATH
Each option shows how we can work together to create a business that fits life, not the other way around!
The Start-Up & Scale Lab
Group Coaching for New & Emerging VAs (earning under $7k/month)
For the woman who’s ready to break free from the 9–5 grind, be more present for her family, and finally launch a business that works on her terms.
We’ll build a sustainable, strategic, soul-aligned VA business so you can:
✨ Sign your first $2k+ retainer clients.
✨ Gain confidence in your pricing + proposals.
✨ Create consistent income while working school-friendly hours.
Perfect for The Aspiring VA.
The Expansion Lab
1:1 Coaching to Scale Beyond VA, into CEO, OBM, or Agency Leader (10k+ months)
For the woman who knows she’s made for more. You’ve outgrown the “VA” label, and you’re ready to own your skills at a higher level, scale beyond $10k months, and step fully into your greatness.
In the Expansion Lab, we’ll craft a business that reflects your expertise and ambition so you can:
✨ Redesign your business model to position yourself as an OBM, agency, or CEO.
✨ Build the systems, strategy, and team that support six-figure growth.
✨ Confidently charge at the level your skills deserve.
✨ Step into your power and finally run a business that feels like you.
Perfect for The Woman Made for More.
OBM Support
Done-for-You Operations for Industry Leaders
You’re the visionary, I’m the integrator. I manage the back end of high-profile entrepreneurs, TV personalities, and thought leaders so they can focus on their genius.
With OBM support, you’ll:
✨ Hand over operations with complete trust.
✨ Free your time for vision, leadership, and impact.
✨ Know your business is running at the highest level behind the scenes.
Perfect for The Founder and CEO woman.
this is your chance to work with an award winning virtual business owner
TESTIMONIALS
WHAT MY CLIENTS SAY ABOUT ME
Then I came across Sinead, and everything changed!
"After selling a successful e-commerce business, I was ready to repurpose my skills into a new role—one that would allow me to support other small business owners in a more strategic capacity. I soon realised I wasn’t looking for a typical VA role, but rather something closer to an Online Business Manager (OBM) position—becoming a true partner in my clients’ businesses, not just a task-based assistant.
However, as I explored options within Australia to support this transition was limited.
Sinead's professional, insightful guidance has completely restored my faith in the process. In just over 2 months, I’ve gone from having no clear direction to launching a website, defining my service offerings and packaging my skills in a way that truly reflects my value — enabling me to land my first project!"
Annie Allan, E-Commerce OBM
I'm so grateful I invested in me, with you.
"I've been thinking about this review for you for days. I'm trying to put together the right words to convey how grateful I am for your coaching Sinead. And I can't!
It's just such a huge emotion and so deep. I can't put a name to it.
I'm so grateful for your unwavering support. I'm so grateful for your wealth of knowledge and expertise you share so freely.
I'm so grateful for your guidance in discovering my niche that is so unbelievably perfectly aligned to my identity it's unreal.
I look forward to our calls every week and every time I hear my Voxer notification go off 🤣
For anyone a bit curious if they have anything to offer as a VA, you absolutely do!
For anyone who knows 1:1 support works for them rather than buying yet another self paced course that you never get around to because of ...life, this is for you.
I was curious about being a VA 10 weeks ago, launched 3 weeks ago and signed my first (and dream!) retainer client 1 week ago.
I am so grateful for the future Sinead has helped me build the foundations for."
Jessica Hodgson, Keystone Impact Solutions
"She gave me the confidence I needed to step out on my own"
"When I first started my virtual assistant business, Sinead was a great support for me. She generously shared her expertise, teaching me where to look for and find leads, how to craft a professional client proposal, and how to set competitive hourly rates. Beyond the practical skills, she gave me the confidence and encouragement I needed to step out on my own. Sinead’s support was instrumental in those early stages, and I’m incredibly grateful for her guidance and belief in me. Her mentorship gave me the foundation to build a successful business, and I can’t thank her enough!"
Lauren Maile
"I am not running a business I love!"
"Working with Sinead was the turning point for me starting my business. She answered all my questions with patience and clarity, helped me understand how much to charge, and guided me on how to find the right clients. Sinead didn’t just provide advice, she opened up her network to me which gave me invaluable opportunities to connect with the right people. Her encouragement and expertise gave me the confidence to take the leap, and I’m now running a business I love. I can’t thank her enough for the impact she’s had on my journey!"
Whitney Tyzzer
free download
The first step to building a business that works for you, not against you.
Inside this free guide, you’ll discover:
The 3 biggest mistakes keeping VAs stuck undercharging.
How to package your skills into irresistible offers.
A pricing reset framework — so you can confidently charge and hear “yes.”
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Hey Mumma,
I see you, I know you...because I was you!
You’re the mum who’s searching for a better way.
You want to work differently, to be there for your kids, to enjoy more time freedom and flexibility. You dream of attending school events without hesitation, taking time off during the holidays, and living a life that truly works for you.
I know, because I used to be right where you are.
I wanted those same things, and I can tell you with certainty, it’s 100% possible to create.
If you’re ready to explore how, let’s chat.
My inbox is always open for you. xx
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