Build your VA business
properly,
from day one.
The complete self-paced program for women launching and growing a digital service business — with every step, every template, and every tool mapped out for you.
Enrol Now — Get Immediate Access
$797 single pay
|or 3 monthly payments of $279
|Zip & Afterpay accepted
What do you charge?
What goes in a contract?
Do you need an ABN? Insurance? A niche? A website?
How do you actually find clients — and what do you say when they ask for a proposal?
Most women start googling and end up more confused than when they started. They piece something together, undercharge their first client, and spend the next year trying to fix the foundation they should have built first.
You watch the videos. You listen to the podcasts. You know you're capable. But between the overwhelm and the overthinking, you haven't actually started — or you have, and you're winging it in ways you know aren't sustainable.
That gap between knowing you can do this and actually doing it properly — that's exactly what the Start-Up & Scale Lab is built to close.
"I had the idea but still felt very overwhelmed with where to start. The work we did created momentum and the realisation that this is what I want to do — and that I have the ability to help others." — Kelly
$797 single pay | or 3 monthly payments of $279 | Zip & Afterpay accepted
12 modules. Every step.
Nothing left to guess.
Each module breaks into individual sections — the exact steps, in the right order, so you build a real business and not just the idea of one.
Business registration — your business name, ABN, and legal structure sorted from the start
Insurance, tax and the financial basics you need before you earn your first dollar
Choosing your services and building an offer that actually sells
Finding your niche without locking yourself out of opportunities
Pricing your work like a professional — not a favour
Building a service guide that positions you professionally and does the selling for you
Sales — how to sign clients without it feeling like a performance
Proposals, contracts and onboarding done professionally from day one
Tools and systems — the tech stack that makes your business run without the overwhelm
Mindset — the shift that separates women who grow from women who stay stuck
Clients — attracting, retaining and working with the right ones
Scaling — what to put in place once the foundation is solid and the income is consistent
Plus masterclasses on the tools and strategies that move the needle fastest — included inside the program.
Not a PDF.
The complete foundation.
- 12 self-paced modules broken into individual step-by-step sections
- Masterclasses inside the program — ready to watch when you need them
- Professional contract template — the same document a lawyer charges $170+ to draft
- Service guide template — customise and send within a day
- Proposal template — structured, professional, client-ready
- All tools, business setup guides and resources referenced throughout
This is what happens when you
build it properly.
In just over two months, I went from having no clear direction to launching a website, defining my service offerings and packaging my skills in a way that truly reflects my value — enabling me to land my first project. Sinead not only kept me accountable but gave me the space to work through what I actually want to offer. I'm so grateful.
Annie AllanI had the idea but still felt very overwhelmed with where to start. The work we did created momentum and the realisation that this is what I want to do — and that I have the ability to help others. I would highly recommend Sinead to anyone starting their VA journey.
KellyWorking with Sinead was the turning point for me starting my business. She helped me understand how much to charge and guided me on how to find the right clients. Her encouragement gave me the confidence to take the leap, and I'm now running a business I love.
Whitney Tyzzer, The Profit LabIf I could give 10 stars, I would. Sinead has completely over-delivered. From services, pricing, tips and strategies — she didn't just coach, she shared her network. I gained a client during our coaching and I'm beyond grateful. Starting a VA business is no joke and you would want Sinead on your side.
Roxanne McConachyWhen I first started my VA business, Sinead shared her expertise on where to find leads, how to craft a professional proposal, and how to set competitive rates. Her mentorship gave me the foundation to build a successful business, and I can't thank her enough.
Lauren MaileWhen I came across Sinead she was the light at the end of my tunnel. We went back to basics and worked through the blocks I was challenged with. Five months later my business has grown and I easily find my ideal clients because I have the clarity Sinead helped me find.
Elisa Southon, Southon BusinessReady to build it properly?
Join the women who stopped winging it and built a real business.
Enrol Now — Get Immediate Access$797 single pay | or 3 monthly payments of $279 | Zip & Afterpay accepted
Sinead Brace
Former Coca-Cola Business Development Executive. HubSpot specialist. Operations partner to high-profile Australian entrepreneurs and television personalities. Published author. Award-winning entrepreneur. And a mother who built a six-figure VA business working school hours.
This program is built from lived experience — not theory. Every module, every template, and every framework inside the Start-Up & Scale Lab is something Sinead has used herself or built with her clients over six-plus years in the industry.
Everything you need to know
No. The program starts from the very beginning — business registration, ABN, insurance — and builds from there. It works whether you're starting from zero or tidying up a business you've already started.
Ongoing. Work through it at your own pace and come back to any module whenever you need it. There's no expiry date.
Yes. The contract template, service guide template, and proposal template are all included inside the program. The contract template alone would cost $170+ to have drafted independently.
This is a fully self-paced program with no live component. If you want direct one-on-one support, the Fast Movers Intensive is available separately — one focused session with Sinead on your business specifically.
Everything is inside your member portal. All 12 modules are available immediately on purchase — work through them at your own pace, in your own time.
The three monthly payment plan is a non-cancellable commitment. Access is tied to successful payments — if a payment fails, access pauses until it's resolved. Full terms are available at checkout.
Yes. We accept Zip and Afterpay so you can spread the cost in a way that works for you.
This time next year,
you could still be
figuring it out.
Or you could have a properly built business — the right structure, the right pricing, the right clients — built in your own time, around your real life.
Enrol Now — Get Immediate Access $797 single pay | or 3 monthly payments of $279 | Zip & Afterpay accepted
© 2026 Sinead Brace. All rights reserved.
© 2026 Sinead Brace. All rights reserved.