You're dream business awaits...

THE EXPANSION LAB

1:1 Business Coaching for Women Ready to Lead, Scale, and Redefine What’s Next

You'r not here to play small...

You’ve built success before.
Maybe as a Virtual Assistant, maybe in a corporate career.

You know how to work hard, create results, and make things happen.

But lately, something feels off.

You’re craving more freedom, purpose, and alignment in the way you work.

You don’t just want to run a business anymore.
You want to lead one.

The Expansion Lab is Your Next Chapter

Whether you’re an established business owner or a corporate professional stepping into entrepreneurship, this is where you evolve from doing to directing.

You’ll build a business that reflects your expertise, your ambition, and your next level of leadership.

No more playing small, second-guessing your value, or working on everyone else’s dreams but your own.

This is for you if...

  • Move from being the doer to the strategic leader as an OBM, consultant, or CEO
    so you can work with high-calibre clients who value your expertise, not your hours.

  • Build offers that reflect your true value and expertise
    so you can confidently raise your rates and finally get paid for the results you create.

  • Reclaim your time and freedom without sacrificing income
    so you can finish work by school pick-up, travel, and live the life you started this business for.

  • Lead a business that feels aligned, purposeful, and energising
    so you wake up excited again, clear, confident, and in control of your direction.

  • Fall back in love with the work you choose to do
    so you can grow with joy and build something that lights you up, not burns you out.

Two Paths to Expansion

For Established VAs Ready to Evolve Into a New Version

You’ve built a successful VA business and you’re ready to scale beyond delivery into leadership.


We’ll refine your model, elevate your offers, and guide your transition from VA to OBM or consultant.

For Professionals Ready to Become Entrepeurs

You’re in or leaving a corporate or management career and ready to build your own business.


We’ll design your consulting or OBM model from the ground up so you start strong and positioned as an expert.

You already have the skills.

Let’s build the business that brings them to life!

INTRODUCING

THE EXPANSION LAB

What's inside:

12 x 1:1 Coaching Sessions

We’ll map your business model, pricing, and positioning so you can scale with confidence and stop guessing your next step.

Unlimited Telegram Support

A clear, personalised roadmap so you can expand sustainably without working longer hours.

Strategic Growth Framework

Real-time mentoring between sessions so you never feel alone in big decisions or stuck in the messy middle.

Personalised Support

Every strategy tailored to your lifestyle so you can grow your business without sacrificing the life you built it for.

So you Can...

  • Build a business that truly reflects your expertise and ambition
    and finally feel seen and valued for the impact you create.

  • Create sustainable income doing work that energises you
    so your days feel purposeful, not pressured.

  • Lead with clarity, confidence, and strong boundaries
    so you call the shots in your business and protect your time.

  • Grow with intention, alignment, and ease
    so you expand your income without losing the freedom that started it all.

Without...

  • Starting over or burning everything down to rebuild

  • Staying stuck in someone else’s vision instead of creating your own

  • Hustling just to maintain income or prove your worth

  • Playing small when you’re ready to rise into your next level of leadership

Why The Expansion Lab Works

Because this isn’t theory, it’s lived experience.

I’ve been the woman pivoting from corporate to business ownership, the VA stepping into OBM leadership, and the coach building a multi-six-figure business in school hours.

From Coca-Cola boardrooms to supporting Australia’s top coaches and TV personalities, I’ve learned what creates sustainable growth and true freedom.

Now I help women like you do the same, build a business that matches your brilliance and gives you back your time, energy, and joy.

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Client Success stories

Sinead didn’t just help me launch a business, She helped me build my dream. Her resources, insights, and gentle yet powerful coaching helped me create something deeply aligned with who I am and the impact I want to make. I now have a business that fills my cup and reflects my strengths, purpose, and passion."

Emma Spatalis, AI Doubles

After selling a successful e-commerce business, I was ready to repurpose my skills into something more strategic. I didn’t want to be just a VA. I wanted to become a true business partner for my clients. Working with Sinead completely changed my direction. Her professional, insightful guidance helped me launch my OBM business, define my services, and package my skills in a way that truly reflects my value. In just over two months, I went from uncertain to landing my first project with confidence."

Annie Allan, E-Commerce OBM

Working with Sinead was the turning point for me starting my business. She answered every question with clarity and helped me see how much I could achieve when I owned my worth. Through her guidance, I learned how to price confidently, attract aligned clients, and position my services with professionalism. Sinead didn’t just give me advice. She opened doors, shared her network, and gave me the belief I needed to start a business I genuinely love."

Whitney Tyzzer, Selli

6 Month 1:1 Coaching Investment

This isn’t just coaching. It’s the strategic reset that helps you expand your income, your time, and your freedom...sustainably.

Do you have questions?

Please click the button below to book in a call with me

F.A.Q

I’m not a VA yet, can I still join?

Yes. Many clients come from corporate backgrounds and start here to build their consulting or OBM business with expert support.

I already have a VA business, is this right for me?

Absolutely. If you have exceeded $8K months, the Expansion Lab helps you evolve into leadership so your business grows with you.

What results can I expect?

Clarity, premium offers, stronger systems, and the confidence to lead at a higher level.

How is this different from The Start-Up & Scale Lab?

The Start-Up Lab builds the foundation for new and established VA's. The Expansion Lab elevates established women or helps professionals start from a higher level, into strategy and leadership.

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