Online Business Manager
& Operations Partner
for Visionary Entrepreneurs
Trusted by Australia’s Most Visible Women
When your business starts scaling fast; launches, visibility, and new opportunities flying in, you don’t need more admin support.
You need an Online Business Manager (OBM) and Operations Partner who can lead with you, manage your team, and keep your business thriving while you stay in your zone of genius.
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When your Business Starts Growing
The Backend Gets Heavy
Most founders build their businesses by doing everything themselves.
In the beginning it works...
But as things grow, between clients, launches, programs, offers, team members, the operational side of the business becomes harder to hold.
Your days start filling with:
Managing teams
Fixing tech issues
Chasing project updates
Checking that systems are actually working properly
Before you know it, you’re spending more time managing the backend of the business than actually leading it.
That’s usually the moment founders realise something important.
They don’t just need help.
They need someone who can take ownership of operations so the business keeps moving forward without everything resting on their shoulders.
That’s where I come in.
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Hi, I'm Sinead Brace
Online Business Manager & Operations Partner for High-Growth Founders
I’m the woman business owners call when they’ve outgrown their to-do list but aren’t ready for a full internal team.
I step in as your second-in-command — leading your systems, team, and delivery with calm confidence, so you can focus on growth, visibility, and innovation.
Before launching my own business, I spent seven years with Coca-Cola in Business Development, managing merchandisers and over 600km of customer accounts.
I was later trained by HubSpot as an Implementation Manager in Mining and Manufacturing, developing deep operational strategy and tech integration expertise.
Today, I bring that corporate precision and leadership experience to the coaching, wellness, and consulting industries — running operations for some of Australia’s most recognisable women, including:
Jan Herdman, The Golden Bachelor
Sheila Vijeyarasa, Big Miracles & The Brave Woman
Deano Gladstone, Bondi Rescue
Sarah Reilly Coaching, Insight Coaching Programs
Alongside my coaching and OBM work, I also co-run a successful civil and earthmoving business with my husband — meaning I understand the realities of running a family, leading a team, and growing multiple six-figure businesses simultaneously.
Why My Clients Hire Me
Because they’ve reached the point where their time is too valuable to waste in the weeds.
They trust me to lead, not just assist.
Here’s what that looks like:
I lead your team and manage your operations with care, confidence, and clarity.
I anticipate needs before you do — so nothing slips through the cracks.
I protect your reputation, clients, and systems while you focus on the big picture.
I bring calm to chaos — especially during launches, growth phases, or when you step away.
I combine strategic thinking with practical implementation that actually gets results.
My job is to protect your vision... while you scale it.
What I Do
Online Business Management & Operations Support
I manage outcomes, not just tasks.
Here’s how I support my clients:
Lead and coordinate teams across marketing, delivery, and client experience.
Overhaul systems and processes for efficiency and profit.
Manage program launches, sales funnels, and course delivery.
Identify bottlenecks and streamline workflows.
Handle operations, automations, and tech across platforms.
Serve as the point of calm leadership during busy growth periods.
Platforms I’m highly experienced in:
HubSpot, GoHighLevel (GHL), Kajabi, Squarespace, Shopify, Asana, ClickUp, ActiveCampaign, and Tekmatix.
And if I don’t know a platform, I learn it fast and make it work smarter for your business.
VA vs OBM
What’s the Difference?
If you’re not sure whether you need a Virtual Assistant or an Online Business Manager, here’s how to know:
Virtual Assistant
Follows directions
Task-based
Supports you
Needs oversight
Great for admin
Operations Manager
Sets direction
Strategy + execution
Supports the business
Takes initiative
Essential for scaling
If you’re feeling stretched, managing too many moving parts, or spending your days putting out fires, you’ve likely outgrown having just a VA.
It’s time for an OBM who can lead the business, so you can lead the vision.
TESTIMONIALS
WHAT MY CLIENTS SAY ABOUT ME
“Sinead is my wingwoman! Exceptionally organised, emotionally intelligent, and always ahead of the game.
She doesn’t just complete tasks — she anticipates needs, offers solutions, and keeps everything moving seamlessly.
From strategy to execution, she handles every aspect with precision. Her planning, coordination and systems are second to none.
A rare find who combines technical skill with heart and a genuine desire to see her clients succeed.”
Jan Herdman, Ageless Transformations & The Golden Bachelor
“Sinead brings calm leadership and absolute professionalism to everything she touches.
She manages my team and business operations with the perfect balance of initiative and empathy.
Whether it’s coordinating events, managing clients, or launching new programs — I completely trust her to run it all.
She’s my right hand and the reason everything flows.”
Sheila Vijeyarasa, The Brave Woman & Big Miracles
“Worth every penny — and then some. Sinead is the reason my business is growing sustainably right now.
Every task that used to drain me, she handles with grace and speed.
She takes initiative in ways I didn’t even realise I needed — creating drafts, templates, automations, reminders — she improves every area of my company.
She’s the best operational decision I’ve made.”
Sarah Reilly, CEO & Insight Group Coaching
“Sinead just gets it. She helps me organise ideas, manage projects, and turn vision into structure.
She’s proactive, creative, and makes things happen fast. Having her behind the scenes gives me the space to focus on what I do best — teaching and creating.”
Deano Gladstone, Power of the Breath & Bondi Rescue
this is your chance to work with an award winning virtual business owner
Availability
If you’re ready to scale your business with calm, confident leadership behind the scenes, apply below.
Currently Fully Booked
Join the waitlist or express your interest for future openings.
Join the Waitlist
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I acknowledge the Traditional Custodians of the land on which I work and live, the Mununjali, Wangerriburra, Ugurapul, and Migunberri peoples of the Scenic Rim.
I pay my respects to Elders past, present, and emerging.
