Your business has grown.
The way it runs needs
to grow with it.
GoHighLevel & HubSpot Specialist · Operations Partner for Coaches & Growing Businesses · Australia
I work behind the scenes of growing businesses so you can stop being the person everything runs through and start being the person who leads where it is going. CRM, systems, operations, launches, team direction, client delivery. So you can get back to being the founder, not the operator.
You built something real.
The infrastructure behind it has not kept up.
Clients, programs, a team, a growing audience.
But behind the scenes things have been pieced together as you went.
Disconnected systems. Inconsistent client journeys. Launches that still rely on you holding everything together.
That is the gap. And that is where I work.
The founders I work with go from being the person everything runs through, to being the person who leads where it is going.
- Your tech stack has grown but nothing talks to each other properly
- Launches still feel chaotic no matter how many times you have run them
- Client onboarding is inconsistent and you know it
- You have a CRM but nobody is using it strategically
- Your team is in place but operational direction still sits with you
- You are running the business instead of leading it
- Growth is happening but the infrastructure is not ready for it
Coaches and Educators
Scaling programs and memberships that need proper operational and delivery infrastructure. Not just someone to help. Someone to own it.
Personal Brands and Speakers
High-visibility founders with growing audiences, programs and partnerships who need backend systems that match the level they are operating at publicly.
Service-Based Businesses
Wellness brands, consultants and service businesses with growing teams and client delivery that has outgrown spreadsheets and good intentions.
"Ready to stop being the bottleneck in your own business?"
Start the Conversation
Not a contractor.
Not a vendor.
A constant.
Most service relationships run for a project or a quarter. Mine run for years. Because when the right operational support is in place, founders do not want to lose it.
I become embedded in your business. I learn how it actually works, what the founder needs without being told, and where the next pressure point will be before it arrives.
Most operators do one of these.
I do all of them.
Most OBMs manage tasks. Most CRM consultants build systems and leave. Most project managers do not touch strategy.
I sit across strategy, systems, implementation and operational leadership at the same time. That combination is rare. For a growing business it is the difference between infrastructure that works and infrastructure that looks like it should.
My background includes nearly seven years at Coca-Cola in Business Development, HubSpot CRM implementation across mining and manufacturing, and active operations partnerships with some of Australia's most visible founders. I bring corporate operational rigour into the online business world.
A word on AI
I work with AI strategically, both inside my own business and within the businesses I support. I have built a custom AI agent that lives in my workflow and handles the kind of cognitive load that used to eat hours. The point is not to replace the thinking. It is to protect the space where real thinking happens, so the strategy, the judgment and the relationships get the attention they deserve.
CRM Architecture and Implementation
Building and configuring GoHighLevel, HubSpot and all white-label GHL platforms from the ground up so the system works for how your business actually runs.
Client Journey Design
Mapping pipelines, automations, onboarding sequences and delivery systems so the client experience is consistent and not relying on manual follow-through every time.
Launch and Program Operations
End-to-end operational oversight of launches, courses and memberships. Coordinating delivery, team, tech and client experience so nothing falls through the gaps.
Operational and Executive Support
Managing teams, overseeing projects, calendar and communication management, and keeping the business moving forward without the founder holding every thread.
Systems and Automation
Cleaning up disconnected tech stacks and building workflows that reduce the manual load as the business scales rather than adding to it.
Built inside real businesses.
Not borrowed from theory.
I am Sinead Brace. I step into growing businesses as the strategic right-hand behind the scenes, owning the operational and systems side so the founder can focus on what only they can do.
My background is not typical for this space. And that is exactly the point.
- +Nearly seven years at Coca-Cola in Business Development, managing regional territory, teams and high-performance sales operations across Western Australia.
- +HubSpot CRM Implementation Manager across mining and manufacturing. Building systems that support businesses at real scale.
- +Operations Partner to some of Australia's most visible founders, TV personalities, coaches and wellness brands.
- +Award-winning entrepreneur, BEAM Awards finalist, and published author who built a six-figure business in school hours.
- +Co-director of a civil construction and earthmoving company. I understand what running a real business actually looks like.
Recognised for building businesses that actually work.
Awards do not define the work. But they reflect a standard. Here is some of the recognition along the way.
Proof from the people
already inside it.
"Sinead is my wingwoman. She does not just complete tasks. She anticipates needs, offers solutions, and keeps everything moving seamlessly. From strategy to execution, she handles every aspect with precision. A rare find."
"Sinead brings calm leadership and absolute professionalism to everything she touches. Whether it is coordinating events, managing clients, or launching new programs, I completely trust her to run it all. She is my right hand."
"Worth every penny and then some. Every task that used to drain me, she handles with grace and speed. She takes initiative in ways I did not even realise I needed. She is the best operational decision I have made."
"Sinead just gets it. She helps me organise ideas, manage projects, and turn vision into structure. She is proactive, creative, and makes things happen fast. Having her behind the scenes gives me space to focus on what I do best."
Ready to have someone like this in your corner?
Start the Conversation
I do not complete tasks.
I own outcomes.
GoHighLevel and HubSpot implementation, client journey design, launch operations and operational leadership. The businesses I work with need someone who can architect, implement and lead, not just execute instructions. Here is where I step in.
CRM and Systems Implementation
Architecting and building CRM systems that actually support how your business runs. From pipeline design and automations to client journey mapping and delivery systems. So you can stop relying on manual follow-up and start trusting your backend to do its job.
Need a standalone CRM build? View CRM packages →Client Journey and Delivery Systems
Designing and implementing consistent onboarding, delivery and communication workflows so the experience you provide matches the level you are operating at publicly. So every client gets the same standard, and so you can step back from the detail without the experience dropping.
Launch and Program Operations
End-to-end operational oversight of launches, courses and memberships. Coordinating delivery, team, tech and client experience so nothing falls through the gaps and you are not the one holding every single thread. So launches create momentum instead of chaos.
Operational and Executive Support
Managing teams, overseeing projects, calendar and communication management, and keeping the business moving without the founder as the bottleneck. Second-in-command support that adapts to what the business actually needs. So you can lead the business instead of managing it.
Partnership packages are retainer-based and scoped to your business. Monthly retainers start from $2,500 AUD.
Enquire About Working Together
A simple process.
A significant shift.
I work with a small number of businesses at any time. The process is designed to get you supported quickly and with real clarity.
Initial Conversation
Submit an enquiry and I will review your business and what you are working with. If it looks like a strong fit, we organise a short call to understand your situation properly.
Systems Review
I review your CRM, tech stack, team structure and workflows to understand where the gaps are and where operational support will create the most impact.
Stepping In
I take ownership of the operational and systems side. Architecting, implementing, leading, whatever is required so you can focus on what only you can do.
Ongoing Partnership
We build stronger infrastructure as the business grows. Cleaner systems. More reliable delivery. A backend that supports scale rather than struggling to keep up with it.
I work with a small number of businesses at any time. Spots are limited.
Check Availability
I work with
vision.
Not volume.
I partner with a small number of businesses at any time. If you are scaling and the way you are running your business has not kept up, I would like to hear from you.
I personally review every enquiry. If it looks like a strong fit, I will be in touch to organise a proper conversation.
Partnership packages are retainer-based and scoped to your business. Monthly retainers start from $2,500 AUD.
This is not task support or general VA help. This is strategic operations and systems partnership for businesses that are serious about building infrastructure that supports real growth.
© 2026 Sinead Brace. All rights reserved.
© 2026 Sinead Brace. All rights reserved.